Social Media Business Marketing - BUS766

Course Equivalency

Online Only

Course Description

Whether it’s posting pictures, videos, or interacting in the metaverse, today’s students who aspire to apply their social media skills to business marketing must be prepared. This course on Social Media Business Marketing provides them with the foundational knowledge of social media technology and marketing principles. The course begins with an introduction to social media platforms and then goes in depth into the marketing and advertising strategies used to support a company’s social media strategy and campaigns. Through activities and projects, students will gain firsthand knowledge of this exciting field.

Certification

This course also prepares students for the Social Media Strategist Certification.

Major Concepts

• Module 1: Introduction to Social Media
• Module 2: Social Media in Business Part I
• Module 3: Social Media in Business Part II
• Module 4: Social Media Strategy
• Module 5: Social Media Campaigns
• Module 6: Social Media Platforms
• Module 7: Social Media Presentations and Blogs
• Module 8: Social Media Risk, Reputation, and Crisis Management
• Module 9: Social Media Advertising Part I
• Module 10: Social Media Advertising Part II
• Module 11: Social Media Metrics and Analytics
• Module 12: Social Media Reporting and Optimization

Grade Level

• 7-12

Materials

• None

Duration

• 1 semester/0.5 credit